ETC-Africa has been contracted, under the management of the iSimangaliso Wetland Park Authority to implement the development and marketing of the Lubombo Route, a tourism project transversing Mozambique, Swaziland and South Africa.
The Lubombo Tourism Route was launched at the Tourism Indaba 2006 in Durban on 6 May 2006 by the Ministers from Mozambique, South Africa and Swaziland who are responsible for the Lubombo TFCA.The unveiling of the route - which traverses Southern Mozambique, Eastern Swaziland, Mpumalanga and Northern KwaZulu Natal - highlights a joint commitment by each of the three countries to ensure that tourism helps to further stimulate the economic strength of the region.
The development of the route has three phases. Phase one has been concluded with the launch of the route in Durban. Input received from tourism stakeholders within the Lubombo Route area during the Indaba 2006 is to be considered during Phase two.
The second phase will see a steering committee of key tourism authorities from Mozambique, South Africa and Swaziland finalising a framework for ongoing management of the route, encouraging involvement by private companies as well as government agencies and community groups. In phase three, which is being implemented by ETC-Africa, it is expected that the marketing and development of the route will become self-sufficient relying on private and public sector contributions to ensure that the Lubombo route develops into one of the most popular tourism routes in southern Africa.
ETC-Africa will be undertaking a public consultation and planning process in the coming months as well as developing plans, marketing materials and frameworks to carry the project forward.
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